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A Guide to Generating Leads on LinkedIn Hits To This URL: 1097
"Market-research firm Lab42 finds that top-level executives and entry-level workers use LinkedIn differently: Younger members use the site mostly to post résumés and network for jobs, while more experienced professionals use it to demonstrate thought leadership and expertise, promote their businesses, conduct market research and--perhaps most important--win new business."
 


5 Ways to Humanize Your Company With Social Media Hits To This URL: 912
"Putting a name (that’s a real, human name) on your blog posts, tweets or status updates shows your audience that you’re not a robot or an automated stream of sales pitches and company news. Using your name when updating social media humanizes your content and makes you relatable for your audience."
 


17 Twitter Marketing Tips From the Pros Hits To This URL: 709
"Now’s not the time to let your Twitter marketing go stale. Twitter has already grown more in the last 9 months than in the last 5 years and this trend is expected to continue."
 


Social Marketing Is Best Served on a Combo Plate Hits To This URL: 739
"What are the implications of this study? First, it suggests that those who employ social content should increase customer and prospect exposure in order to impact sales and brand perception. Even more important, the report shows that integrating other media channels into your content results in the biggest impact on consumers."
 


10 Ways Non-Profits Can Benefit From Social Media Hits To This URL: 641
"Non-profits can focus their social efforts to drive awareness, share their story, cultivate donor relationships and open up two-way communication with advocates in ways never before possible."
 


How Recruiters Use Social Networks to Screen Candidates [INFOGRAPHIC] Hits To This URL: 612
"And a whopping 69% of recruiters have rejected a candidate based on content found on his or her social networking profiles - an almost equal proportion of recruiters (68%), though, have hired a candidate based on his or her presence on those networks."
 


Why Content Marketing Is King Hits To This URL: 667
"Fact is, according to HiveFire's B2B Marketing Trends Survey Report, twice as many B2B marketers now employ content marketing as they do print, TV and radio advertising, according to the survey."
 


6 Ways Small Businesses Can Win With Facebook Hits To This URL: 848
"There’s a lot that small businesses can learn from the way big businesses approach Facebook, but the separation between your little company and international corporations isn’t as vast as it may sometimes appear."
 


6 Ways to Measure Your Social Media Results Hits To This URL: 727
"Spend ample time thinking through your vision of success so you can select the right metrics. This means getting specific about your business objectives and strategies before thinking through social objectives."
 


How to Estimate Your Social Media Return on Investment Hits To This URL: 610
"In this post, I will show how the social media return can be estimated. As I work through these examples, it’s important to remember that I can only estimate the social media return and ROI - as in most areas of marketing, exact numbers are not possible."
 


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